Background

With over 50 years of experience, MADO Healthcare is a family owned and operated company that delivers physical and behavioral healthcare services for people living with mental illness. While restructuring their services and facilities, it became clear their brand needed an update as well. MKRK partnered with MADO to strategize their rebrand and roll it out across all touchpoints.

Solution

Since MADO was heavily focused on person-centered wellness, MKRK created a monogram that infers the journey clients take with MADO. The negative space below the “M” creates the “H” with the dot representing the individual. The “M” and “H” also reiterate MADO’s core mission to address mental health. The result was a modern and optimistic identity for this crucial service provider.